MakeYour
MissionVisible.
Smart visuals + brand strategy
for purpose-driven professionals,
with an emphasis on the veterinary,
health and wellness sectors
Visual strategy for purpose-driven professionals
making a real difference in the world.
Elevate Your Brand. Lead with Confidence
Coaching, strategy, and visual storytelling to grow your business from the inside out.
At JMC, we empower purpose-driven professionals and teams (especially those in the veterinary, health and wellness sectors) to build authentic, standout brands through expert coaching, creative strategy, and powerful visual communications.
Whether you're a business owner ready to gain traction online or a multi-location company wanting cohesive, on-brand visuals year-round, our programs are designed to meet you where you are and grow with you.
Explore our 1:1 and group coaching options tailored for busy professionals, or join our signature First Impressions 12-month photo retainer, your all-in-one solution for consistent, story-driven imagery that builds trust and boosts engagement.
Tailored Coaching That Grows With You
Coaching solutions that simplify your message,
and elevate your brand (and fits into your busy schedule!)
Essentials & Coaching
Best for: Newer businesses or those who only want coaching
• Brand Audit (includes report)
• The Brand Growth Club (12-months)
• Camera Confidence (Self-study)
• Unlimited Laser Coaching (12 months)
• All programs are available worldwide
First Impressions – Teams
Best for: Multi-site companies or practices
→ Team headshots, group photos, brand refresh
→ Consistency across locations
→ Different budgets and company sizes are accommodated
→ Sessions held using remote tech
→ Available worldwide
Elevate: Visual Communications (12 Months)
Best for: Established businesses wanting long-term, consistent growth
→ Full visual communications program including photography, content creation and coaching
→ Done-for-you and done-with-you elements
→ Exclusive community and extended access throughout
→ Available worldwide
What Makes JMC Different?
This isn’t just about coaching, it’s about creative transformation.
What sets our programs apart is the unique fusion of brand strategy, coaching, and visual storytelling.
We don’t just talk about your goals, we help you show them.
Whether you’re building your brand, refining your team’s online presence, or growing a purpose-led business, you’ll receive support that’s both strategic and creative.
With over a decade of experience in veterinary, healthcare, and service-based industries, we understand the nuances that matter in your space.
We invest the time getting to know you and your company inside out, and we expect you to invest the time in your business as well (but we understand you're busy, so we offer evening and weekend hours as well)
And because we work 100% remotely with clients around the world, you can access high-impact support, consistent visuals, and expert guidance, all without setting foot outside your home or practice.
You're not just learning. You're launching with the tools, visuals, and clarity to lead confidently.
Success Stories That Inspire
Ready to see what’s possible for your brand? After seeing what others have achieved, let’s explore how we can do the same for you. Schedule your Exploration Call today and take the first step toward a more powerful, consistent, and strategic brand presence, simplified to fit even the busiest company.
Frequently Asked Question
General Questions
Is this right for me if I'm just starting out?
Absolutely. Our coaching meets you where you are. Whether you are launching your first business, refining an established brand, or managing a multi-site or international company. We’ll tailor the support to your stage of growth.
Can I get support between sessions?
Yes! Our programs include email or messaging access between sessions for quick questions or accountability check-ins. You're never alone when you choose JMC.
What if I hate being on camera?
That’s one of our specialities. With coaching, guidance, and practice (plus a few camera tricks), we’ll help you feel confident and look great, without fake smiles or stiff poses.
What if I have offices in different cities, states, or countries?
No problem at all, that's actually where we shine. All of our photography services are designed to be remote and location-flexible, meaning we can create professional, cohesive visuals for your team no matter where they’re based.
Using proven remote techniques, creative direction, and our nifty speciality remote platform created specifically for photoshoots, we ensure that your brand looks consistent across all locations, whether your team is spread across cities, states, or even continents. You don’t need to coordinate travel or find multiple photographers. We’ve got it covered, from anywhere in the world. No more excuses!
Do you offer payment plans?
Yes, we offer flexible payment plans across all our programs to make it easier to invest in your business with confidence. Of course, we also accept payment in full up front (and reward you for investing in yourself with some pretty amazing extras when you choose this, too.)
Bonus, we are able to accept payments in several currencies, as well as via credit card, monthly invoicing, or wire transfer.
Bonuses and Add-On's
Every program is thoughtfully designed to meet your needs, and we like to sweeten the deal with a few extras for those who choose to pay in full up front and commit to their business for the duration.
Some of these bonuses and optional add-ons include:
• Additional savings for those choosing to pay in full up front
• Headshot Refresh – Get an updated, on-brand headshot to boost your online presence.
• Custom LinkedIn Banner – We’ll design a banner that visually aligns with your brand and messaging.
• VIP Brand Audit – A full review of your current brand (online), with recommendations that get results.
• Team-Building Photography Session – A unique and fun way to empower and/or reward your team and capture authentic, behind-the-scenes content. Skip the usual team building and try one of our team building experiences instead.
These aren't just bonuses, they're brand-building essentials.
(see specific program T&Cs for further details or ask us during your onboarding call)
How is JMC different?
Our Promise To You
We proudly welcome and support clients of all abilities, neurotypes, cultures, and identities. Whether you're joining us for a photoshoot, brand strategy or coaching call, creative collaboration, or any of our services, we’ll work with you to ensure your experience is flexible, empowering, and tailored to your needs.
At Joanne Moorhouse Creative, we are committed to creating a safe, respectful, and fully accessible experience for every client, regardless of your location, background, identity, or communication needs.
🌻 We believe that true creativity thrives in inclusive spaces. That’s why diversity, equity, inclusion, and accessibility (DEIA) are built into the heart of everything we do.
We are proud to be accredited by the Good Business Charter.
We’re dedicated to helping professionals and businesses stand out with impactful visual storytelling. From stunning photography to strategic brand design, team building and coaching, our passion is in every detail. Stay connected with us for expert insights, exclusive offers, and creative inspiration. Let’s bring your brand to life, one powerful story at a time.
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© Copyright 2025. Joanne Moorhouse Creative. All Rights Reserved. The information provided on this website is for informational purposes only and is not intended as advice. We disclaim all liability and responsibility arising from any reliance placed on the contents of this website. As we do not know your individual circumstances, we cannot provide personalised advice. JMC is based in Thirsk, North Yorkshire (UK), but serves clients worldwide. Full copyright terms can be found HERE. By interacting with this site, you authorise Joanne Moorhouse Creative to contact you from time to time with meaningful information. This can be discontinued at any time by reaching out to us at [email protected]. Non-refundable. Remote photoshoots come with a 100% reshoot guarantee should tech unexpectedly fail on the day. Please make sure to check the mobile signal in advance to make sure you will be able to connect to our platform. Special photo days are non-refundable but may be exchanged for another date with sufficient notice. Coaching programs come with a 30 day happiness guarantee. See your T&Cs for further details.