Hello, I'm Joanne. I know you didn't get into this work to spend time thinking about your brand. That's where I come in.
A Bit of Background
I've loved photography since the age of 4. The path from there to here took a few unexpected turns (thanks to the pandemic and a re-brand) but that is what makes me different from others that do the same as me.
Over the years I've worked across customer service, teaching, travel, graphic design, veterinary, and medical settings. I trained as a teacher, then came back to education as an adult to earn a degree in Visual Communications, because the love of learning never really left. I also hold an SQP certification earned while working inside veterinary practices, giving me a working knowledge of that world that most people in my industry simply don't have.
That experience isn't a quirky footnote, it's the foundation. I understand the industries I work in because I've worked in them. When a vet nurse, practice manager, or service-based entrepreneur comes to me, they don't spend half the session explaining their world.
I already get it.
Joanne Moorhouse Creative is a Neurodiverse and DEI-friendly service.
Why I do things differently
As a neurodiverse entrepreneur who juggles a busy schedule myself, I know what it feels like to need support that doesn’t quite exist yet. To look at the options available and think none of these were designed with me in mind.
That experience is built into everything I do. Remote photography sessions (while they began because of the pandemic) came into their own out of understanding that not everyone is comfortable with a stranger in their space, or a camera pointed at them in an unfamiliar environment. In-The-Moment-Coaching came out of knowing that the people who need support most are often the ones least able to carve an hour out of a rigid weekly schedule.
Flexible, personal, and genuinely hassle-free isn't just a goal. It's the whole point.
Every session, every coaching response, every interaction is designed to meet you where you are, not where it’s easiest for me.
The Veterinary Connection
My time in the veterinary world holds a particularly special place in my journey. Working within small and mixed-animal practices both in the UK and abroad, earning my SQP certification, and truly immersing myself in that environment gave me something I carry into every piece of work I do for vet professionals. An insider’s understanding of your culture, your pressures, your language, and your pride in what you do is invaluable when your brand is built on trust from day one.
I know the hours are long and the emotional weight is real. I know that running a practice means wearing approximately forty hats at once. I know that finding time to invest in your brand, your team, or your own development can feel like a luxury you can’t quite afford. That’s exactly why I’ve built services that make it easier, not harder. Letting you reclaim some of those hours so you can spend time with those you love.
A Little More About Me
I love meeting people, hearing their stories, and finding ways to help them show the world who they really are, through images, through conversation, or both.
When I’m not working, you’ll almost certainly find me somewhere outdoors with my camera, exploring the off-beaten paths of the North Yorkshire countryside and seeing where it leads. Or sitting in a favourite café or farm shop with a good drink and even better company. Music is a constant, it’s rarely quiet where I am and if there are animals around, even better.
I care deeply about the causes closest to my heart, particularly animal rescue and mental health, and I try to put that care into action when possible by volunteering or donating my services to worthy causes.
Qualifications and Experience
Runner up Creative Business of the Year 2020
Finalist 2025 Businesswoman of the Year
Finalist 2025 Customer Excellence Award
Good Business Charter certified
Degree in Visual Communications
previously SQP Certified 2018-2019 (inactive)
Teaching qualification
Published author of 3 books
Professional experience across veterinary, medical, teaching, childcare, travel, graphic design, and customer service sectors
Kind Words
“We chose Joanne to take our company headshots during the recent pandemic- so her offering of remote shoots really came into their own. Joanne was fantastic, from the initial consultation to managing all the individual bookings (over 25!). We had great reviews from the team after they had worked with Joanne, she made us feel comfortable, guided us through the process and made it an all-around enjoyable experience for us. I would highly recommend and will continue to use her services in the future.”
"Joanne provided headshots for our company and they are fabulous! From the first point of contact, Joanne was a pleasure to speak with and ensured we were happy clients on the day as well as addressing our questions before and after too."
"I really had a first class experience in hiring Joanne Moorhouse Creative! Joanne guided me through the Virtual Photograph process and provided timely high quality images for my bio page and newsletter, as well as high resolution shots of my artwork. She is also my go-to tech expert for social media and she has provided wonderful material for me in the past! I always turn to her for excellent work."
Ready To Work Together?
Whether you’re looking for photography that finally does you justice, design that simplifies your visual communications, or coaching that actually fits your life, I’d love to invite you to book a call.
Let's get to work building trust and freeing up your time so you can reach your goals and dreams quicker.
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Remote brand photography and flexible in-the-moment- coaching for busy professionals. Specialising in the veterinary and service sectors.
📍 Thirsk, North Yorkshire | 🌍 Remote worldwide
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© Copyright 2026. Joanne Moorhouse Creative. All Rights Reserved. The information provided on this website is for informational purposes only and is not intended as advice. We disclaim all liability and responsibility arising from any reliance placed on the contents of this website. As we do not know your individual circumstances, we cannot provide personalised advice. JMC is based in Thirsk, North Yorkshire (UK), but serves clients worldwide. Full copyright terms can be found HERE. By interacting with this site, you authorise Joanne Moorhouse Creative to contact you from time to time with meaningful information. This can be discontinued at any time by contacting us at [email protected]. Non-refundable. Remote photoshoots come with a 100% reshoot guarantee should tech unexpectedly fail on the day. Please check the mobile signal in advance to ensure you can connect to our platform. Special photo days are non-refundable but may be exchanged for another date with sufficient notice. Coaching programs come with a 30-day happiness guarantee. See your T&Cs for further details.