and in today’s fast-paced digital world, that impression needs to be clear, professional, and memorable. Whether you’re in veterinary, healthcare, wellness, or another industry, your brand’s visuals should work for you, not against you.
At Joanne Moorhouse Creative, we specialise in visual storytelling that helps businesses like yours attract the right clients, build credibility, and stand out in a crowded market. From high-impact photography and branding design to marketing coaching, we make it easy for you to show up confidently - without the stress of doing it all yourself.
We’re not just another branding agency - we genuinely care about helping businesses succeed.
Our approach is:
Personalised: We don’t do one-size-fits-all. Every business has a unique story, and we help you tell yours in a way that resonates with your audience.
Simplified: No overcomplicated strategies here. We break everything down into actionable steps that are easy to understand and actually work.
Results-driven: Whether you’re looking for more clients, brand recognition, or engagement, our strategies are designed to deliver real results.
Specialising in Veterinary, Healthcare, and Wellness: While we work with businesses in all industries, we have a particular passion for helping veterinary practices, healthcare providers, and wellness brands create powerful, trustworthy visual identities.
Read more of our clients success stories HERE
"I just had an audit session for my branding, marketing and website. It was an eye opener and amazed at the detailed report Joanne had created which she went through with me and offered suggestions which I could visualise as she explained it thoroughly. If you're thinking of having an audit for your business, I would highly recommend JMC, she is a professional, knowledgeable. The whole experience has been more than great. Exceptional. Thank you JMC and Joanne. Totally exceeded my expectation. I have since gone through the report once again to see where the changes will help me and my business."
Business Consultant (UK)
"What sets Joanne apart is not only her technical prowess but also her remarkable ability to create a comfortable and relaxed atmosphere. Working with her felt like a breeze as she effortlessly fostered a sense of ease and confidence. Her friendly and approachable demeanour made it easy for me to communicate my preferences and vision. Her guidance and ideas were instrumental in helping me achieve a more professional look while effectively conveying my personal brand."
Accountability Coach (USA)
Our signature programs offer high-level coaching, brand strategy, graphic design, photography, and more. With one-on-one and group coaching, plus annual retainers ideal for companies with multiple offices or global reach, we provide a comprehensive range of services done for you and with you. We simplify your marketing and ensure brand consistency—all managed by a single agency, with no hassle.
BONUS: BECAUSE JMC IS GLOBAL, YOU CAN CHOOSE WHICH CURRENCY YOU PAY IN
(GBP, EURO, CAD, USD)
A'la carte Photography, Design, Content Creation, and Coaching
is also available - just ask!
A 12-month photography solution for companies of all sizes, including large teams and multi-location businesses.
Monthly Remote Photoshoots
Exclusive Company Booking Link
Professional Editing
Individual Team Member Sessions
Dedicated Photographer Throughout
Consistent Brand Image
Three Retainer Levels To Choose From
Time-Saving & Convenient
No Need To Hire In-House Or Source A Photographer For Each Location
Work With Your Preferred Photographer, Regardless Of Location.
Pay In Full Bonuses Or Budget-Friendly Monthly Payments
A 3-month self-paced program to help you build confidence in front of the camera while learning how to use photos and videography effectively within your business.
Weekly Video Lessons (pre-recorded so they fit your schedule)
Photography and Videography Tips
Visual Storytelling Worksheets
Social Media Strategy Guide
Self-Paced Learning - 24/7 Access
Q&A Calls
Private Community Access
An exclusive 12-month program for veterinary, health, and wellness professionals to build trust and a strong brand through visual storytelling coaching, photography and design.
Branding & Marketing Strategy
1-on-1 and Group Coaching
Team and Brand Photography
Graphic Design
Social Media Strategy
Custom Design and Templates
Exclusive Online Community
Ongoing Support
Small, Exclusive Group
Guest Speakers
'VIP For Life' Enrolment
Pay In Full Bonuses Or Budget-Friendly Monthly Payments
Huge Savings Off Full Program By Being a Founding Member (only a few seats available)
and more!
Hi, I’m Joanne Moorhouse, and I’m passionate about helping businesses create a visual presence that truly represents them. With over 20 years of experience in visual communications and marketing, and a lifetime love of photography - plus over 15 years working in the veterinary industry - I understand what it takes to build trust and credibility through branding.
But beyond the business side of things, I’m a creative at heart who loves bringing ideas to life. When I’m not behind the camera or coaching clients, you’ll probably find me:
Listening to music... especially 60s, 70s, and 80s as well as Christian Rock
Reading a good book. Usually business, non-fiction or travel-related
Supporting charities... especially animal and mental health charities
Spending time in the countryside and exploring new places... usually with a camera in hand
We know first-hand how overwhelming marketing and branding can feel, especially when you’re busy running a business. That’s why we are here to make it easier, more effective, and even more enjoyable for you.
Booking is simple! You can either
Book a Call: Use our online booking system to schedule an exploration call with us to discuss your needs.
Directly Book a Service: If you know exactly what you need, you can head over to the contact or services pages, and book your session or program directly.
Email Us: You can also contact us at [email protected] to talk about your requirements and book your session.
We offer both in-person and remote services. Whether you are looking at our coaching programs, need help with your digital marketing, need to update your headshot, team photos, or a brand session, we can work with you remotely (worldwide availability) or in person, depending on your preference and location.
For remote photo sessions, we use easy-to-access technology that only requires you to have access to a smartphone and internet, making the experience smooth and hassle-free.
All other calls are conducted through Zoom for your convenience.
We offer remote sessions globally, allowing us to work with companies and professionals anywhere in the world.
For in-person services, we are primarily based in North Yorkshire, England, but we’re happy to consider other locations on a case-by-case basis.
*If you’re interested in in-person sessions outside of North Yorkshire, feel free to get in touch, and we’ll explore the possibilities!
At JMC, we provide a wide range of services designed to help businesses build a strong, impactful brand through visuals. Our services include
Photography: Headshots, team photos, branding sessions, and more.
Branding & Design: Logo design, graphic design, content creation, video creation, social media assets, and marketing collateral.
Coaching & Consulting: One-on-one coaching, group coaching, marketing strategy, and visual communications guidance.
Team Building: Team photoshoots, behind-the-scenes content, and team-building photography sessions.
Workshops & Training: Masterclasses on visual storytelling, branding, social media strategy, and more.
All services: While we specialise in working with veterinary, healthcare, and wellness businesses, our services are designed to help professionals in any industry and location worldwide who want to elevate their brand or free up their time so you can focus on what you do best. Whether you’re a business owner, entrepreneur, or part of a small or large team, we’ll work with you to create a cohesive, visually engaging brand.
Photography: While we primarily serve businesses, we also work with individuals who are looking to enhance their personal brand. From personal branding sessions to headshots for professionals, we help you make a great first impression. We are also open to freelance assignments and other genres such as families, couples/engagement, pets, multi-generational, charitable events, retreats and more. We are sorry, but at this time we do not provide wedding, newborn or boudoir photography.
If you're looking for a stress-free, personalised experience where we take the time to truly understand your goals and brand, then you’re in the right place! We focus on building long-term relationships with our clients, helping them not only create stunning visuals but also develop a comprehensive strategy to grow their business and a partnership you can rely on.
We offer a complimentary Exploration Call to chat about your needs and see if we’re the right fit for you. If you are not sure where to start, then joining one of our Online Office Hours is the perfect place to start. We also offer Mini Brand Audits on occasion, so you can try out our services and have the option to upgrade to a full service for the difference in price if you wish.
We take the time to get to know you and your brand! At JMC, we specialise in visual storytelling throughout your visual communications. We don’t just take great photos or create pretty designs; we focus on telling your unique story through images, colours, content, and messaging that reflect your values, personality, and mission. We are also here to help you save time and help you be more effective through our coaching programs. Our approach is highly personalised, and we work closely with you (and your team) to ensure your brand stands out in a meaningful and authentic way. Plus, we understand the specific needs of businesses in the veterinary and healthcare sectors, offering specialised knowledge and tailored strategies to fit your busy work days, with evening and weekend availability for established clients.
1. Exploration Call: We start with a conversation to learn more about your business and your vision.
2. Proposal & Planning: Based on your goals, we create a plan with a tailored approach and timeline.
3. Implementation: We begin working on your project, whether it's a photoshoot, design work, or coaching.
4. Final Review: We will meet online and review the work and provide feedback to ensure everything meets your expectations.
5. Ongoing Support: We offer ongoing coaching and support to help you maintain and grow your brand. We are also available via email, Voxer and WhatsApp should you ever have a quick question.
Ready to take your brand to the next level?
Start by booking an Exploration Call with us! This is the first step to exploring how we can help you achieve your goals through visual storytelling and strategic marketing. 📞 [Book Your Free Call Now]
Alternatively, you can request a free, no-obligation quote HERE.
We’re dedicated to helping professionals and businesses stand out with impactful visual storytelling. From stunning photography to strategic brand design, team building and coaching, our passion is in every detail. Stay connected with us for expert insights, exclusive offers, and creative inspiration. Let’s bring your brand to life, one powerful story at a time.
Based in North Yorkshire, England
(serving clients worldwide!)
WhatsApp Office +44 7486 633 774
© Copyright 2025. Joanne Moorhouse Creative. All Rights Reserved. The information provided on this website is for informational purposes only and is not intended as advice. We disclaim all liability and responsibility arising from any reliance placed on the contents of this website. As we do not know your individual circumstances, we cannot provide personalised advice. JMC is based in Thirsk, North Yorkshire (UK), but serves clients worldwide. Full copyright terms can be found HERE. By interacting with this site, you authorise Joanne Moorhouse Creative to contact you from time to time with meaningful information. This can be discontinued at any time by reaching out to us at [email protected]. Non-refundable. Remote photoshoots come with a 100% reshoot guarantee should tech unexpectedly fail on the day. Please make sure to check the mobile signal in advance to make sure you will be able to connect to our platform. Special photo days are non-refundable but may be exchanged for another date with sufficient notice. Coaching programs come with a 30 day happiness guarantee. See your T&Cs for further details.