MakeYour

MissionVisible.

Smart visuals + brand strategy

for purpose-driven professionals,

with an emphasis on the veterinary,

health and wellness sectors

Visual strategy for purpose-driven professionals

making a real difference in the world.

About Us

You're Here To Make a Difference, We Make It Easy For The World To See You

At Joanne Moorhouse Creative, we help purpose-driven professionals (especially those in the veterinary, health, and wellness sector) to build clear, credible, and compelling brands.

Through simplified visual strategy, photography, design, and coaching, we make your communications easier and more effective, so you can focus on your work while showing up with confidence.

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Empowering Success

We help you show up with clarity and confidence. Through strategic brand design, aligned photography, and visual storytelling coaching, we simplify the process of creating a standout brand, so you can focus on what you do best while still making a powerful first impression.

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Fostering Growth

We position your brand for meaningful visibility and long-term impact. Whether you’re expanding your clinic, growing your team, or launching a new service, we ensure your brand evolves with you, professionally, authentically, and with purpose at its core.

Our Signature Services

Visual solutions that simplify your message,

and elevate your brand

Photography

Show up with confidence

From remote headshots and brand storytelling to team photos and annual photo retainers, we capture the heart of what you do and who you serve. Say goodbye to overused stock images, artificial AI-generated visuals, and unprofessional selfies. Smart brands invest in authentic, custom photography that builds trust and sets them apart. Everything we create is crafted exclusively for you - because your brand deserves nothing less.

Graphics + Content Creation

Strategic design that does more than look good.

We design custom online graphics and documents, including fillable templates, paired with simple training to empower you to manage them with ease. From branded social banners to lead magnets, company newsletters and launch visuals, we deliver compelling, consistent designs that connect with your audience and drive results.

Coaching + Strategy

Your brand’s direction, with expert support.

We work closely with you to clarify and refine your core message, conduct a thorough audit of your visual brand, and develop tailored content and visibility strategies designed to grow alongside your business. Our approach ensures your brand stands out, resonates with your audience, and scales effectively as you expand.

Success Stories That Inspire

Ready to see what’s possible for your brand? After seeing what others have achieved, let’s explore how we can do the same for you. Book your free discovery call today and take the first step toward a more powerful, consistent, and strategic brand presence.

Frequently Asked Question

General Questions

What locations do you serve?

We offer both in-person and remote services to accommodate different schedules, budgets, and locations worldwide. Whether you are looking at our coaching programs, need help with your digital marketing, need to update your headshot, team photos, or a brand session, etc, we can work with you remotely (worldwide availability) or in person, depending on your preference and location. Please note that while we generally only offer in-person services within North Yorkshire, England, we may consider other locations on a case-by-case basis, so please feel free to enquire.

For remote photo sessions, we use easy-to-access technology that only requires you to have access to a smartphone and/or the internet, making the experience smooth and hassle-free.

All other calls are conducted through Zoom or Google Meet, for your convenience.

What is the Process of Working with JMC?

1. Exploration Call: We start with a conversation to learn more about your business and your vision.

2. Proposal & Planning: Based on your goals, we create a plan with a tailored approach and timeline.

3. Implementation: We begin working on your project, whether it's a photoshoot, design work, or coaching.

4. Final Review: We will meet online and review the work and provide feedback to ensure everything meets your expectations.

5. Ongoing Support: We offer ongoing coaching and support to help you maintain and grow your brand. We are also available via email, Voxer and WhatsApp should you ever have a quick question.

Who Can Benefit from our Services?

All services: While we specialise in working with veterinary, healthcare, and wellness businesses, our services are designed to help professionals in any industry and location worldwide who want to elevate their brand or free up their time so they can focus on what they do best. Whether you’re a business owner, entrepreneur, or part of a small or large team, we’ll work with you to create a cohesive, visually engaging brand.

Photography: While we primarily serve companies, we also work with entrepreneurs who are looking to enhance their brand. From personal branding sessions to headshots to annual retainers for multi-location companies, we are here to help you make a great first impression.

We are also open to freelance assignments and other genres such as families, couples/engagement, pets, multi-generational, charitable events, retreats and more. We are sorry, but at this time we do not provide wedding, newborn or boudoir photography, but we may be able to recommend someone in these niches.

What makes JMC different from other photographers, designers, or branding companies?

At JMC, we know one size doesn’t fit all. That’s why we take the time to understand you and your brand - no cookie-cutter experiences here. Before you even commit, we invest our time getting to know you. You’ll have the chance to ask all your questions up front, so you can make an informed decision - no pressure, just clarity.

We specialise in visual storytelling across every part of your visual communication. It’s not just about taking great photos or designing beautiful graphics - it’s about crafting imagery, colour, content, and messaging that reflect your personality, values, and mission.

If you're booking a photoshoot, we prep with you beforehand so you feel confident and camera-ready, resulting in images you cannot wait to start using.

Through our coaching programs, we help you save time and become more effective. Whether you want us to take the lead or prefer to learn and take control yourself, we’re here to support you.

Our approach is always personalised. We work closely with you and your team to ensure your brand stands out with authenticity and meaning, and this commitment continues long after the job is complete. We remain committed to you in the future through our 'Client for Life' initiative. Why start from scratch when you can continue the business relationship with a company that you know and trust, and that recognises you as the individual or company, not just a job.

We also offer specialist knowledge in the veterinary and healthcare sectors from actually working behind the scenes for over 15 years - tailoring strategies to suit your demanding schedules, with evening and weekend options available for established clients, to make it more convenient for YOU!

Why not experience the JMC way with a complimentary Mini Brand Review today and see why so many of our clients come from referrals and choose to return over and over because they appreciate our relaxed, collaborative, and customer-focused way of doing business. BOOK YOUR MINI REVIEW HERE.

How is JMC different?

Our Promise To You

We proudly welcome and support clients of all abilities, neurotypes, cultures, and identities. Whether you're joining us for a photoshoot, brand strategy or coaching call, creative collaboration, or any of our services, we’ll work with you to ensure your experience is flexible, empowering, and tailored to your needs.

At Joanne Moorhouse Creative, we are committed to creating a safe, respectful, and fully accessible experience for every client, regardless of your location, background, identity, or communication needs.

🌻 We believe that true creativity thrives in inclusive spaces. That’s why diversity, equity, inclusion, and accessibility (DEIA) are built into the heart of everything we do.

We are proud to be accredited by the Good Business Charter.

We've Been Featured on the Following Podcasts

Curious About Your Brand? Start with a Mini Review.

Our free 30-minute mini brand review gives you helpful, no-pressure insights to get you moving in the right direction. Perfect if you’re not sure where to start. Just real talk, expert feedback, and simple ideas you can use right away.

WANT A DEEPER DIVE?


Upgrade to the VIP Brand Audit, a full 60-minute session plus a tailored report with clear, actionable steps to strengthen your brand on your own or with support through one of our programs.

We’re dedicated to helping professionals and businesses stand out with impactful visual storytelling. From stunning photography to strategic brand design, team building and coaching, our passion is in every detail. Stay connected with us for expert insights, exclusive offers, and creative inspiration. Let’s bring your brand to life, one powerful story at a time.

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© Copyright 2025. Joanne Moorhouse Creative. All Rights Reserved. The information provided on this website is for informational purposes only and is not intended as advice. We disclaim all liability and responsibility arising from any reliance placed on the contents of this website. As we do not know your individual circumstances, we cannot provide personalised advice. JMC is based in Thirsk, North Yorkshire (UK), but serves clients worldwide. Full copyright terms can be found HERE. By interacting with this site, you authorise Joanne Moorhouse Creative to contact you from time to time with meaningful information. This can be discontinued at any time by reaching out to us at [email protected]. Non-refundable. Remote photoshoots come with a 100% reshoot guarantee should tech unexpectedly fail on the day. Please make sure to check the mobile signal in advance to make sure you will be able to connect to our platform. Special photo days are non-refundable but may be exchanged for another date with sufficient notice. Coaching programs come with a 30 day happiness guarantee. See your T&Cs for further details.