You Only Get One Chance To Make a First Impression

and in today’s fast-paced digital world, that impression needs to be clear, professional, and memorable. Whether you’re in veterinary, healthcare, wellness, or another industry, your brand’s visuals should work for you, not against you.

Where we have shared our story... to name a few

How to work with us:

Bring Your Brand

To Life Through

Visual Storytelling

At Joanne Moorhouse Creative, we specialise in visual storytelling that helps businesses like yours attract the right clients, build credibility, and stand out in a crowded market. From high-impact photography and branding design to marketing coaching, we make it easy for you to show up confidently - without the stress of doing it all yourself.

Why should you choose JMC?

We Don’t Just

Build Brands,

We Tell Their Stories.

We’re not just another branding agency - we genuinely care about helping businesses succeed.

Our approach is:

  • Personalised: We don’t do one-size-fits-all. Every business has a unique story, and we help you tell yours in a way that resonates with your audience.

  • Simplified: No overcomplicated strategies here. We break everything down into actionable steps that are easy to understand and actually work.

  • Results-driven: Whether you’re looking for more clients, brand recognition, or engagement, our strategies are designed to deliver real results.

  • Specialising in Veterinary, Healthcare, and Wellness: While we work with businesses in all industries, we have a particular passion for helping veterinary practices, healthcare providers, and wellness brands create powerful, trustworthy visual identities.

Your Story Could Be Next!

See What Others Are Saying!

Read more of our clients success stories HERE

"I just had an audit session for my branding, marketing and website. It was an eye opener and amazed at the detailed report Joanne had created which she went through with me and offered suggestions which I could visualise as she explained it thoroughly. If you're thinking of having an audit for your business, I would highly recommend JMC, she is a professional, knowledgeable. The whole experience has been more than great. Exceptional. Thank you JMC and Joanne. Totally exceeded my expectation. I have since gone through the report once again to see where the changes will help me and my business."

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Marjorie G.

Business Consultant (UK)

"What sets Joanne apart is not only her technical prowess but also her remarkable ability to create a comfortable and relaxed atmosphere. Working with her felt like a breeze as she effortlessly fostered a sense of ease and confidence. Her friendly and approachable demeanour made it easy for me to communicate my preferences and vision. Her guidance and ideas were instrumental in helping me achieve a more professional look while effectively conveying my personal brand."

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Sondra R.

Accountability Coach (USA)

Step Into the Spotlight with Programs Built for Your Success.

Your Next Chapter Starts Here! Explore Our Signature Programs

Our signature programs offer high-level coaching, brand strategy, graphic design, photography, and more. With one-on-one and group coaching, plus annual retainers ideal for companies with multiple offices or global reach, we provide a comprehensive range of services done for you and with you. We simplify your marketing and ensure brand consistency—all managed by a single agency, with no hassle.

BONUS: BECAUSE JMC IS GLOBAL, YOU CAN CHOOSE WHICH CURRENCY YOU PAY IN

(GBP, EURO, CAD, USD)

A'la carte Photography, Design, Content Creation, and Coaching

is also available - just ask!

First Impressions

A 12-month photography solution for companies of all sizes, including large teams and multi-location businesses.

  • Monthly Remote Photoshoots

  • Exclusive Company Booking Link

  • Professional Editing

  • Individual Team Member Sessions

  • Dedicated Photographer Throughout

  • Consistent Brand Image

  • Three Retainer Levels To Choose From

  • Time-Saving & Convenient

  • No Need To Hire In-House Or Source A Photographer For Each Location

  • Work With Your Preferred Photographer, Regardless Of Location.

  • Pay In Full Bonuses Or Budget-Friendly Monthly Payments

Camera Confidence

A 3-month self-paced program to help you build confidence in front of the camera while learning how to use photos and videography effectively within your business.

  • Weekly Video Lessons (pre-recorded so they fit your schedule)

  • Photography and Videography Tips

  • Visual Storytelling Worksheets

  • Social Media Strategy Guide

  • Self-Paced Learning - 24/7 Access

  • Q&A Calls

  • Private Community Access

Brand Storyteller

An exclusive 12-month program for veterinary, health, and wellness professionals to build trust and a strong brand through visual storytelling coaching, photography and design.

  • Branding & Marketing Strategy

  • 1-on-1 and Group Coaching

  • Team and Brand Photography

  • Graphic Design

  • Social Media Strategy

  • Custom Design and Templates

  • Exclusive Online Community

  • Ongoing Support

  • Small, Exclusive Group

  • Guest Speakers

  • 'VIP For Life' Enrolment

  • Pay In Full Bonuses Or Budget-Friendly Monthly Payments

  • Huge Savings Off Full Program By Being a Founding Member (only a few seats available)

  • and more!

Our Founder and Creative Director:

The Creative Force Behind JMC

Hi, I’m Joanne Moorhouse, and I’m passionate about helping businesses create a visual presence that truly represents them. With over 20 years of experience in visual communications and marketing, and a lifetime love of photography - plus over 15 years working in the veterinary industry - I understand what it takes to build trust and credibility through branding.

But beyond the business side of things, I’m a creative at heart who loves bringing ideas to life. When I’m not behind the camera or coaching clients, you’ll probably find me:

  • Listening to music... especially 60s, 70s, and 80s as well as Christian Rock

  • Reading a good book. Usually business, non-fiction or travel-related

  • Supporting charities... especially animal and mental health charities

  • Spending time in the countryside and exploring new places... usually with a camera in hand

We know first-hand how overwhelming marketing and branding can feel, especially when you’re busy running a business. That’s why we are here to make it easier, more effective, and even more enjoyable for you.

Frequently Asked Questions

Answers to your biggest questions

What makes JMC different from other photographers, designers, or branding companies?

At JMC, we know one size doesn’t fit all.

That’s why we take the time to understand you and your brand - no cookie-cutter experiences here.

Before you even commit, we invest our time getting to know you. You’ll have the chance to ask all your questions up front, so you can make an informed decision - no pressure, just clarity.

We specialise in visual storytelling across every part of your visual communication. It’s not just about taking great photos or designing beautiful graphics - it’s about crafting imagery, colour, content, and messaging that reflect your personality, values, and mission.

If you're booking a photoshoot, we prep with you beforehand so you feel confident and camera-ready, resulting in images you cannot wait to start using.

Through our coaching programs, we help you save time and become more effective. Whether you want us to take the lead or prefer to learn and take control yourself, we’re here to support you.

Our approach is always personalised. We work closely with you and your team to ensure your brand stands out with authenticity and meaning, and it does not end when the job is complete. We remain there for you in the future through our client for life initiative. Why start from scratch when you can continue the business relationship with a company that you know and trust, and that recognises you as the individual or company, not just a job.

We also offer specialist knowledge in the veterinary and healthcare sectors from actually working behind the scenes for over 15 years - tailoring strategies to suit your demanding schedules, with evening and weekend options available for established clients, to make it more convenient for YOU!

Why not experience the JMC way with a complimentary Mini Brand Audit today and see why so many of our clients come from referrals and choose to return over and over because they appreciate our relaxed, collaborative, and customer-focused way of doing business. BOOK YOUR MINI AUDIT HERE.

How do I know if you’re the right fit for my business?

If you're looking for a stress-free, personalised experience where we take the time to truly understand your goals and brand, then you’re in the right place! We focus on building long-term relationships with our clients, helping them not only create stunning visuals but also develop a comprehensive strategy to grow their business and a partnership you can rely on.

We offer a complimentary Exploration Call to chat about your needs and see if we’re the right fit for you. If you are not sure where to start, then joining one of our Online Office Hours is the perfect place to start. We also offer Mini Brand Audits on occasion, so you can try out our services and have the option to upgrade to a full service for the difference in price if you wish.

Who can benefit from your services?

All services: While we specialise in working with veterinary, healthcare, and wellness businesses, our services are designed to help professionals in any industry and location worldwide who want to elevate their brand or free up their time so you can focus on what you do best. Whether you’re a business owner, entrepreneur, or part of a small or large team, we’ll work with you to create a cohesive, visually engaging brand.

Photography: While we primarily serve businesses, we also work with individuals who are looking to enhance their personal brand. From personal branding sessions to headshots for professionals, we help you make a great first impression. We are also open to freelance assignments and other genres such as families, couples/engagement, pets, multi-generational, charitable events, retreats and more. We are sorry, but at this time we do not provide wedding, newborn or boudoir photography.

What services do you offer?

At JMC, we provide a wide range of services designed to help businesses build a strong, impactful brand through visuals. Our services include

Photography: Headshots, team photos, branding sessions, and more.

Branding & Design: Logo design, graphic design, content creation, video creation, social media assets, and marketing collateral.

Coaching & Consulting: One-on-one coaching, group coaching, marketing strategy, and visual communications guidance.

Team Building: Team photoshoots, behind-the-scenes content, and team-building photography sessions.

Workshops & Training: Masterclasses on visual storytelling, branding, social media strategy, and more.

Do you offer in-person sessions or is everything remote?

We offer both in-person and remote services. Whether you are looking at our coaching programs, need help with your digital marketing, need to update your headshot, team photos, or a brand session, we can work with you remotely (worldwide availability) or in person, depending on your preference and location.

For remote photo sessions, we use easy-to-access technology that only requires you to have access to a smartphone and internet, making the experience smooth and hassle-free.

All other calls are conducted through Zoom for your convenience.

What locations do you serve?

We offer remote sessions globally, allowing us to work with companies and professionals anywhere in the world.

For in-person services, we are primarily based in North Yorkshire, England, but we’re happy to consider other locations on a case-by-case basis.

*If you’re interested in in-person sessions outside of North Yorkshire, feel free to get in touch, and we’ll explore the possibilities!

How do I book a session or package?

Booking is simple! You can either

Book a Call: Use our online booking system to schedule an exploration call with us to discuss your needs.

Directly Book a Service: If you know exactly what you need, you can head over to the contact or services pages, and book your session or program directly.

Email Us: You can also contact us at [email protected] to talk about your requirements and book your session.

What’s the process for working with you?

1. Exploration Call: We start with a conversation to learn more about your business and your vision.

2. Proposal & Planning: Based on your goals, we create a plan with a tailored approach and timeline.

3. Implementation: We begin working on your project, whether it's a photoshoot, design work, or coaching.

4. Final Review: We will meet online and review the work and provide feedback to ensure everything meets your expectations.

5. Ongoing Support: We offer ongoing coaching and support to help you maintain and grow your brand. We are also available via email, Voxer and WhatsApp should you ever have a quick question.

How do I get started?

Ready to take your brand to the next level?

Start by booking an Exploration Call with us! This is the first step to exploring how we can help you achieve your goals through visual storytelling and strategic marketing. 📞 [Book Your Free Call Now]

Alternatively, you can request a free, no-obligation quote HERE.

We’re dedicated to helping professionals and businesses stand out with impactful visual storytelling. From stunning photography to strategic brand design, team building and coaching, our passion is in every detail. Stay connected with us for expert insights, exclusive offers, and creative inspiration. Let’s bring your brand to life, one powerful story at a time.

CONTACT US

Based in North Yorkshire, England

(serving clients worldwide!)

WhatsApp Office +44 7486 633 774

© Copyright 2025. Joanne Moorhouse Creative. All Rights Reserved. The information provided on this website is for informational purposes only and is not intended as advice. We disclaim all liability and responsibility arising from any reliance placed on the contents of this website. As we do not know your individual circumstances, we cannot provide personalised advice. JMC is based in Thirsk, North Yorkshire (UK), but serves clients worldwide. Full copyright terms can be found HERE. By interacting with this site, you authorise Joanne Moorhouse Creative to contact you from time to time with meaningful information. This can be discontinued at any time by reaching out to us at [email protected]. Non-refundable. Remote photoshoots come with a 100% reshoot guarantee should tech unexpectedly fail on the day. Please make sure to check the mobile signal in advance to make sure you will be able to connect to our platform. Special photo days are non-refundable but may be exchanged for another date with sufficient notice. Coaching programs come with a 30 day happiness guarantee. See your T&Cs for further details.