Hi, I’m Joanne. Founder and Creative Director of Joanne Moorhouse Creative.
If you’ve landed here, I’m guessing being seen online feels hard right now.
That’s okay. Honestly, most of the people I work with feel the same.
While I have worked with a wide variety of professionals at all levels, I have a soft spot for entrepreneurs who are camera-shy or neurodivergent, helping them to show up authentically and at a level that grows their business without overwhelming them in the process. Sometimes that is through photography, sometimes coaching, usually both, because when you hide from one, the other tends to go quiet too. I’ve watched it happen again and again. I’ve even done it myself.
Being seen, but at your own volume
Here’s something I wish someone had told me years ago.
You don’t have to be loud to be visible.
You don’t have to post every day, film yourself talking, or turn into someone bubbly you’re not. I know a lot of the advice out there says otherwise, but for me most of it is more likely to shut me down than encourage me forward. I’m guessing you might feel the same.
What really helps is small steps. Ones that feel right for you, your energy levels and your comfort levels, with a little bit of stretch in there so you can grow.
But let’s not skip over how far you’ve already come. You’ve built something you care about. You’ve kept going on days when it felt like nobody was noticing. That counts for a lot, and it’s exactly where we start from.
What that might look like for you
- A handful of photos you actually like. That might be enough for now.
- One or two posts a week to nurture your audience and build trust, instead of one a day.
- Written content instead of video. If you’re feeling brave, maybe an occasional audio or video with your clients featuring in it.
- Quiet weeks when life gets full, then picking back up with no guilt. Your followers will understand because they are busy too.
Some of my clients go on to do video regularly. Some never will. Both are completely fine. You can always add it in later.
How it can feel afterwards
You open your phone and there are photos of you that you actually like. You write a post and it sounds like you, not a version of you trying too hard. People start to recognise your face and your way of doing things. Some of them get in touch.
It’s still you. Same energy, same comfort zone, just a little bit more visible than before. And it feels doable, which is the whole point.
You set the pace. I’ll be right there with you for each next step, whenever you’re ready for it.
What I believe
Support should fit you
Calls can be exhausting and hard to fit into your already busy schedule. Group sessions too, and cameras, add another layer to that. I’ve built everything I offer around this, so you come away lighter and move forward at your own pace. No more long hours or wondering what you should do, because you have someone there to help when you get stuck, or need a bit of encouragement.
You deserve time to think
My coaching is call-free. Replies wait in a private portal until you’re ready for them. Read them twice. Sleep on them. Answer next week if you need time to sit with it for a while.
No performing
Shoots happen remotely, using your own phone and my remote photography platform (similar to a video call, but more fun!). Choose a location that feels like home, or perhaps split your session into two and add some in your favourite café or at the seaside. Nobody is standing in front of you forcing certain poses. I promise.
“I’ve quickly become comfortable with Joanne from the very first session - she’s a winner! Joanne’s expertise and love for what she does ALWAYS shines through.”
A bit about me
I picked up my first camera at four. I’ve not really put one down since.
But here’s the bit people don’t expect. I’m camera-shy myself. Have been my whole life. Point a lens at me and I tend to go stiff and look awkward. In a group photo, I’m the one quietly shuffling to the back so I’m not so visible.
So I get it. That feeling of “do we really have to?” when someone says “quick photo?” It’s a big part of why I work the way I do, and why I shaped my business to help people like you who feel the same.
Where I’ve been
- Over 25 years in visual communications.
- A Visual Communications degree, which I went back and did as an adult. Bit scary. Glad I did.
- A teaching qualification. Handy, because I explain things slowly and I don’t mind repeating myself.
- Lots of jobs before this one. Vets, dentists, care, travel, education, publishing, design, customer service. Here and abroad. All the while looking for the work that truly made my heart sing. A few came close. So I took the best bits and built my own business around them, to help others.
Why I work differently
For most of my life, I thought I was just an introvert.
People meant well. “Just be more like so-and-so.” “Try doing it this way.” So I would. For a week or two I’d really give it a go. Then it would slowly fizzle out, or I’d get frustrated, and quietly wonder what was wrong with me.
In 2025, I finally found out why. I’m AuDHD, which means I have autistic and ADHD traits battling with each other. Honestly, so much has now started to make sense. The constant battle in my head, the alternating between perfectionism and overwhelm, the wanting to go to conferences and then spending days recovering from all of it. How tired I felt after being “on” for people. Why other people’s ways of doing things never stuck for me.
So when I built my business around remote photography and call-free coaching, I built them around how my brain actually works. Not how I’d been told it should. Fewer surprises, and more time to think before responding. Things you can still use on a low-energy day when you’d rather stay at home, and easier ways to fit being visible into how you already work.
If any of that sounds a bit like you, I get it. You won’t have to explain yourself to me, and there’s never any judgement. I’m here to help in whatever capacity works for you, so you can move forward without extra frustration, stress or overwhelm. If you prefer working through stuff live, we can always jump on a call. If it makes more sense to have an in-person photoshoot and you are local to me, we can schedule that in the diary so it works for you.
Is this for you?
Maybe some of this sounds familiar.
- Your website or LinkedIn still has an old cropped photo. Or a logo where your face should be.
- You know you “should” post more, but you’re never sure what to say, so you say nothing.
- The thought of a photographer telling you to “just relax” or “pose this way” is why you keep putting off a photoshoot, and use stock photos or AI images instead.
- You start well with your marketing, then it slips the minute life gets busy, or you struggle to come up with content and it leaves you feeling drained or overwhelmed.
- You’ve tried posting every day, filming reels or going live, and it wore you out.
- You’re great at what you do, but online it feels like nobody knows you exist.
- You’d love to be seen and trusted. You just don’t want it to become one more thing keeping you up at night, or finding you working weekends to get it all done.
If you nodded at even one of those, I’d love to invite you to book a chat.
“I’ve worked with Joanne to promote my brand over the last 2 years, in person, and this year she brought me into the 21st Century with her unique and bespoke Virtual Shoot :-) The shoot was so quick, easy and convenient and I could do it from home.”
How I make things easier
There’s no discovery call to get through first. No awkward sales call that leaves you feeling uncomfortable. You can sign up however and whenever it suits you, even at 11pm on a Sunday. My coaching is call-free, inside the coaching platform. That means you can talk to me in whatever way is easiest for you. A short written message, a quick audio note, or even a video message if you’re feeling brave. The conversations are between us only, so no one else will see them. You can even go back over my replies as many times as you like and answer when you’re ready.
Photoshoots happen remotely too (yes, really!). You connect with me through my photography platform using your own mobile phone. This allows me to capture photos for you wherever you feel most comfortable. Want to have wardrobe changes? We can easily pause the session while you go off and change. Feeling nervous? Pop on your favourite tunes in the background. It won’t affect the photos and you’re guaranteed to have more fun! If you’d like, we can even have a planning session online first, so nothing catches you off guard on the day, and if you’d rather talk things through, we can schedule a call. You’re never left to wonder what you should do.
Need something I haven’t mentioned? Let me know. I’m here for you, so if there’s something that would help, I want to know about it so we can figure it out together.
Recognition and values
I’m taking some of my own advice here. Being recognised is an honour, and I know it matters to some people when they’re choosing who to work with.
Being recognised by clients and organisations, even when you don’t come first, is still an incredible honour and worth sharing.
Of course, what really matters is how you feel before, during and after we work together. The results you get are the icing on the cake.
Finalist, 2025Women’s Business Awards: Customer Service Award and Business Woman of the Year
Nominee, 2021Muddy Stilettos Awards: Best Photographer in Gloucestershire and Worcestershire
Runner Up, 2020Creative Business of 2020
Accredited since 2020Good Business Charter
When I’m not working
Cameras, countryside, cafés, animals, a love of art nouveau and arts advertising style art like Steinlen, as well as stained glass and crafting on occasion.
So what makes me tick?
When I’m not working, you’ll almost certainly find me somewhere outdoors with my camera, exploring the quieter corners of the North Yorkshire countryside and seeing what I find, or I might be sitting in a favourite café, visiting a local farm shop to see what local treats I can find or having a quiet day at home listening to some music and crafting.
I’ve grown up loving music, so when things get a bit overwhelming, I’ll pop on my favourite tunes and hum along while I work. When I’m out on my adventures, you can be sure that if there are animals around, I won’t be far away. Probably adding to my phone camera memory.
I’ve always loved art nouveau advertisements too, especially Steinlen. His old advertising posters so often featured cats front and centre. I love the flowing lines, the curling floral features, the flowing font styles, the way it all takes its cue from nature. It shapes how I see things through the lens.
As a cat person who has grown up around them, I now spend my days helping people with their marketing, and being bossed around by my cats in the background. You may even see them on the occasional video call.
I care deeply about the causes closest to my heart, particularly animal rescue and mental health. I try to put that care into action when I can, by volunteering or donating my services to worthy causes. From time to time, I also donate a percentage of my earnings to support local causes close to my heart.
Listen in
I’ve been featured on a few podcasts, talking about camera shyness, visibility, and running a business that doesn’t burn you out.
Pop one of the recordings on while you’re out for a walk, or with a cuppa when you need a breather.
- The Magic of Remote Photography: Creating Connections Across ContinentsEast Trade Winds
- Beyond Distance: Storytelling with Remote PhotographyKnack 4 Business
- Virtual PhotographyChasing the Insights
- My interview with Women Empowered Across the WorldWomen Empowered Across the World
- Speakers PlayhousePresented a masterclass to their community on branding
Ready when you are
There’s no mandatory sales call to get started. Nobody chasing you to book a call.
Pick whatever feels easiest, whether that is now or in the future. I’m here for you whenever the time is right for you.
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