Welcome to JMC – Joanne Moorhouse Creative, where visuals meet purpose. We’re here to help professionals, practices, and passionate businesses create stand-out, scroll-stopping brands through photography, visual storytelling, graphic design, content creation, brand coaching and brand strategy.
Whether you’re a busy veterinary practice, a healthcare leader, or a heart-driven entrepreneur, we know your time is precious.
That’s why we’ve made it easier than ever to build a compelling brand presence - remotely, efficiently, and with impact.
Hi, I’m Joanne, founder of JMC, an award-winning global visual communications specialist, designer, photographer, storyteller, and coach. As the founder of JMC, I help professionals and practices bring their brand stories to life with clarity, confidence, and creativity - no fluff, just genuine connection. I also hand-pick professionals in complementary services to come in and assist on an as-requested basis to keep all services nicely bundled together for not only your convenience but consistency in your messaging.
With over 12 years of experience in the veterinary industry, a lifetime love of all things creative, and a wide-reaching background that spans client care, travel, property, teaching, marketing, photography, and design, I bring a unique, all-in-one approach to visual branding. I know what it’s like to try to juggle multiple tasks, spend time with family and friends, and have a healthy work/life balance. My goal is to make it easier for you to show up professionally online - without overwhelm or guesswork, so you can spend that important time with those you love instead of worrying about organising that next campaign.
JMC works with clients worldwide using remote technologies to save time, cut costs, and reduce environmental impact, all while delivering high-quality visuals that truly reflect who you are and what you stand for. We are also available by request for on-location work within North Yorkshire, England.
At JMC, we provide a suite of done-for-you and done-with-you services tailored to professionals who are ready to elevate their brand and simplify their marketing. Our services include:
Remote and in-person brand photography
Monthly headshot days and brand photo sessions
Team photography and team building experiences
Graphic design, content creation, and marketing collateral
Visual communications packages and brand coaching/strategy
Signature programs for veterinary and healthcare teams
Workshops, speaking engagements, and retreats
We’re especially passionate about working with veterinary and healthcare professionals, but we also support creatives, consultants, speakers, authors, and leaders in various industries who are ready to be seen and remembered.
To empower professionals to show up confidently, build trust through authentic visuals, and grow their brand with purpose and ease.
A world where every brand—no matter how busy or behind the scenes—feels empowered to communicate visually with clarity, creativity, and confidence.
Creativity - We believe in thinking creatively, finding beauty in the everyday, and using visuals to tell compelling stories.
Connection - We approach every project with warmth, empathy, and a people-first mindset.
Sustainability – We use remote technologies and streamlined systems to reduce waste and our carbon footprint.
Empowerment – We don’t just deliver products and services—we teach you how to use them, love them, and grow with them.
Simplicity – No jargon. No overwhelm. Just simple strategies that work.
When I’m not behind the camera, or crafting brand stories, you’ll find me travelling locally, laughing at a good comedy, listening to my favourite tunes, supporting animal and mental health charities, or spending time with my favourite people (and pets).
I’m also the author of the groundbreaking book Remote Stories Around the WorldTM, a passion project during the pandemic, where I photographed people and places around the world (remotely, from my studio in the UK), as well as share how remote photography is changing the way professionals update their visuals—from anywhere. I am also currently working on my second book, this time one all about branding!
.
Whether you need a quick brand refresh, ongoing marketing support, individual or team photos, or a full brand storytelling experience, we’d love to meet you.
We’re dedicated to helping professionals and businesses stand out with impactful visual storytelling. From stunning photography to strategic brand design, team building and coaching, our passion is in every detail. Stay connected with us for expert insights, exclusive offers, and creative inspiration. Let’s bring your brand to life, one powerful story at a time.
Based in North Yorkshire, England
(serving clients worldwide!)
WhatsApp Office +44 7486 633 774
© Copyright 2025. Joanne Moorhouse Creative. All Rights Reserved. The information provided on this website is for informational purposes only and is not intended as advice. We disclaim all liability and responsibility arising from any reliance placed on the contents of this website. As we do not know your individual circumstances, we cannot provide personalised advice. JMC is based in Thirsk, North Yorkshire (UK), but serves clients worldwide. Full copyright terms can be found HERE. By interacting with this site, you authorise Joanne Moorhouse Creative to contact you from time to time with meaningful information. This can be discontinued at any time by reaching out to us at [email protected]. Non-refundable. Remote photoshoots come with a 100% reshoot guarantee should tech unexpectedly fail on the day. Please make sure to check the mobile signal in advance to make sure you will be able to connect to our platform. Special photo days are non-refundable but may be exchanged for another date with sufficient notice. Coaching programs come with a 30 day happiness guarantee. See your T&Cs for further details.