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Is your practice ready for a seasonal refresh?

September 10, 20252 min read

🍁 Is your practice ready for a seasonal refresh?

Joanne Moorhouse

Joanne Moorhouse

📸🎨🎯💡 Turning stories into scroll-stopping brands! Global pro in 🐾🩺💼 — simple marketing + visuals that connect, inspire & make you unforgettable. 🌎

September 10, 2025

Walking into a veterinary practice in the autumn feels a little different.

The air is cooler, clients start bundling up with their pets, and even the noticeboards and social media feeds begin to shift toward seasonal reminders.

Just like the trees shed their leaves, practices too go through cycles where old materials, outdated visuals, or stale messaging no longer serve you.

One practice I worked with realised their waiting room posters, website, and Facebook page all looked like they hadn’t been touched in years.

Clients noticed.

Once we refreshed their photography, updated their social graphics, and added in some storytelling about their team, the response was immediate. They received more engagement online and a warmer, more connected feeling in the practice.

Quick Wins for Your Veterinary Brand:

  1. Update your “Meet the Team” photos. Clients love seeing who’s behind the scrubs. It builds trust fast.

  2. Share seasonal tips. A quick post about keeping pets safe during colder walks shows you’re timely and attentive.

  3. Declutter your messaging. Retire outdated materials and keep your practice’s communications crisp and relevant.

Just as your clients and their pets rely on you for proactive care, your practice’s brand needs seasonal checkups too. A little attention now prevents bigger issues later.

👉 Right now, we’re accepting applications for our 12-Month Veterinary Success Program — but there are only 3 spots available. As part of the Founding Circle, you’ll receive significant savings and exclusive bonuses that won’t be offered again, and once enrolled, you can start when the timing is right for you.

If your practice is ready for more visibility, stronger client connection, and a brand that truly reflects your values, apply today to secure your place.


JMC (Joanne Moorhouse Creative) is your trusted partner for visual communications, marketing, and photography solutions. We help your practice or business stand out while simplifying your marketing efforts, so you can focus on what you do best. Discover how we can elevate your brand at www.joannemoorhousecreative.com.

Joanne Moorhouse, Founder of JMC, is an award-winning visual communications specialist with over 15 years of experience in the veterinary and healthcare sectors. With a degree in visual communications and a lifetime of photography expertise, she empowers professionals to elevate their brands through photography, design, strategic coaching, and branding.

When she’s not helping clients shine, Joanne enjoys travelling, listening to 80s music, and supporting animal welfare and mental health charities.

As well as being an award-winning photographer, graphic designer, author, and brand expert, Joanne is dedicated to helping busy professionals and vet practices worldwide become recognised by what makes them unique so that they can make a bigger impact for their clients. With a degree in visual communications, a lifelong love of photography, too many years to count of customer service experience and over 12 years in the veterinary industry both in the US and the UK (that most other photographers don't have), Joanne now combines her passion for animals with her unique combio of remote storytelling photography, design and mentoring skills to build trust and authenticity in her clients' brands, while saving them time and money. Joanne is based in the UK but works with professionals worldwide.

Joanne Moorhouse

As well as being an award-winning photographer, graphic designer, author, and brand expert, Joanne is dedicated to helping busy professionals and vet practices worldwide become recognised by what makes them unique so that they can make a bigger impact for their clients. With a degree in visual communications, a lifelong love of photography, too many years to count of customer service experience and over 12 years in the veterinary industry both in the US and the UK (that most other photographers don't have), Joanne now combines her passion for animals with her unique combio of remote storytelling photography, design and mentoring skills to build trust and authenticity in her clients' brands, while saving them time and money. Joanne is based in the UK but works with professionals worldwide.

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