Getting The Photos You Need For All Your Visual Communications

The key is in the planning. Don't skip this step!!

Effective communication with your photographer is key to ensuring you get the perfect photos that truly represent your brand. Whether you're planning a photoshoot for your website, social media, or print materials, following these guidelines will help you convey your vision and achieve the desired results.

1. Define Your Brand Style

The first step in briefing a photographer is to clearly define your brand’s style. This involves explaining your brand’s aesthetic and visual identity. Share details about your brand colours, tones, and styles. Are you going for a minimalist look, or do you prefer vibrant and dynamic images? Providing examples of previous work or images that inspire you can be incredibly helpful. Pinterest is great for finding inspiration. The more specific you are, the better the photographer can understand and capture your brand’s essence.

2. Create a Detailed Photo List

A detailed photo list is crucial for a successful photoshoot. Outline the specific images you need, including the subjects, angles, and any particular elements you want to include. For instance, if you need a close-up of a product, specify the angle and focus points. If you require team photos, mention the number of people and the type of poses you have in mind. This not only helps the photographer prepare but also ensures that no critical shots are missed during the shoot.

3. Share Your Vision

Communicating the purpose behind the photos is essential. Are the images for your website, social media, or print materials? Each platform may require a different approach. For example, social media photos might need to be more dynamic and engaging, while website images should be clear and professional. Explaining the context and intended use of the photos allows the photographer to tailor their approach and deliver images that align with your marketing goals.

4. Provide Visual References

Visual references can be incredibly powerful in conveying your ideas. Use vision boards or reference images on platforms such as Pinterest to show the photographer what you envision. This can include examples of lighting, composition, and overall mood. A picture is worth a thousand words, and providing visual examples can bridge the gap between your verbal descriptions and the photographer’s understanding. It ensures both parties are on the same page and can visualise the end result.

5. Discuss Logistics

Lastly, cover all practical details to ensure a smooth photoshoot. Discuss the location, timing, and any specific props or models needed. If you have a particular setting in mind, describe it in detail or provide images of the location. Clarify the schedule, including start and end times, to ensure everything runs smoothly. Discussing these logistics in advance helps both you and the photographer be well-prepared, minimising the chances of unexpected issues on the day of the shoot.

All the above is discussed in each and every planning consultation I hold with clients. Not only does it allow a collaborative experience, but both sides have the clarity going into the photoshoot which results in powerful imagery that the client is thrilled with. This is crucial and is something that should never be skipped due to a perceived lack of time.

Taking the time to plan in advance effectively involves clear communication and thorough preparation. By defining your brand style, creating a detailed photo list, sharing your vision, providing visual references, and discussing logistics, you can ensure that the photographer captures the perfect photos that align with your brand. Remember, the more information you both discuss, the more confident you will feel on the day and the better equipped the photographer will be to bring your brand’s visual story to life.