Why Sharing Your Team on Your Website is One of the Smartest Brand Moves You Can Make

Joanne Moorhouse

🌟 JMC | Joanne Moorhouse Creative 🌟 Visual Branding for Visionary Professionals Worldwide 🌎Photography | Strategy | Design | Coaching 🩺 Specialising in the veterinary, health & wellness sectors

May 12, 2025

When people visit your website or browse your social media, they’re not just looking for what you do; they’re looking for who you are. Showcasing your team is one of the most powerful ways to build trust and connection with potential clients, customers, or collaborators.

No matter what industry you are in, people want to know the faces behind the brand. It helps them connect with your brand, and they want to feel confident that they’re choosing real humans who care.

Why Showcasing Your Team Matters

1. It builds trust. People do business with people. Highlighting your team helps humanise your brand and creates a sense of approachability, before anyone even picks up the phone or sends an inquiry.

2. It empowers your team. When team members are celebrated visually, they feel seen, valued, and proud to represent your business. It boosts morale and strengthens internal culture.

3. It reflects your values. Whether you’re a small business or a growing organisation, sharing who’s behind the scenes signals transparency and authenticity - two things today’s audience craves.

3 Easy Ways to Start Showcasing Your Team

📸 1. Invest in Great Team Photos. Ditch the awkward studio-style group shots and outdated headshots. Professional, personality-driven photos show your team at their best and can be used across your website, social media, email signatures, and more.

💬 2. Share Mini Bios or Fun Facts. Add a touch of personality by sharing what makes each team member unique. From hobbies to hidden talents, these human details foster connection.

🎥 3. Highlight Behind-the-Scenes Moments. Use your blog or social media to give a glimpse into daily life at your company. Candid shots and team stories can build community and trust.

Ready to Build Team Spirit and Your Brand?

This summer (or even better, before the holiday rush), why not book a fun and unique remote team-building experience that gives you more than just memories?

At JMC, we offer a fully guided remote team session that doubles as a brand photo experience. It’s creative, inclusive, and tailored to bring out your team’s energy, no matter where they’re based. Just grab a few tools of the trade as props, set up a smartphone on a tripod (or take turns holding it), and we capture the rest. Providing your team with a unique and memorable experience while creating your very own company image library that allows you to share the authentic and relatable side of your business with your audience (or just to use within the company).

✅ Build connection

✅ Boost morale

✅ Walk away with an image library that truly reflects your brand

📅 Spots are limited, especially leading up to the holiday season!

👉 Pre-Book your team experience now, or message us to learn more.

Let’s help you showcase the heart of your business... your people.