Helping Veterinary Practices Connect with Clients and Build Trust

Joanne Moorhouse

Helping Professionals Stand Out With Confidence 🌟 Remote Photography | Branding | Marketing | Transforming Passion Into Visual Stories That Attract Clients & Build Trust 🌎 Global Service | Veterinary Specialist

October 1, 2025

I’ve been an animal lover all my life (yes, that is me above), with cats of my own since I was five. I’ve worked for veterinary practices both in the UK and abroad, and have volunteered with animal rescues whenever possible over the years. Animals have always been a big part of my life, so helping veterinary practices communicate effectively with their clients is something I feel very passionate about, and why I incorporated this into how Joanne Moorhouse Creative helps professionals around the world.

When I’ve moved to a new area (which I have done a lot!!) and not had anyone I could trust to ask, I spent quite a bit of time looking online for the “right” veterinary practice for my cats. I looked at team photos, behind-the-scenes content, the services on offer, and client reviews to help me make a decision. What I noticed was that many practices had limited social content, if any, and websites varied greatly. Some had lots of information, while others only covered the basics. Often, I found I still had questions about the practice even after looking at their online presence.

That experience made it clear to me how much visuals and clear communication matter to clients. The way a practice presents itself online and in the clinic can influence how confident clients feel when choosing where to take their pets.

This is what led me to create the 12-Month Veterinary Success Program. It is designed to help practices:

• Present their team and clinic professionally through photography, messaging and storytelling visuals.

• Maintain a consistent brand across social media, newsletters, websites, and in-clinic materials.

• Highlight the unique aspects of their practice in a way that builds trust with clients.

• Proudly show off their team, building connections and highlighting their professionalism.

• Receive structured support and guidance without adding extra pressure to their day-to-day workload.

This programme combines done-for-you and done-with-you elements that meet you where you are at, and fits into your busy schedule. This includes professional team and clinic photoshoots, coaching on visual communications, simplified marketing that can be easily incorporated into your practice, and guidance to ensure messaging is consistent and engaging for clients.

Curious to See How Your Practice Is Doing?

Even before joining the programme, there are a couple of ways practices can get a sense of how they currently present themselves:

1. Look at your online presence from a client’s perspective: Check your website, social media, and online reviews. Ask yourself: Does it feel welcoming and trustworthy? Are your services and team clearly shown?

2. Ask a few trusted clients for feedback: They can give insight into how your practice feels to them, what makes them confident, and where there might be gaps.

For those who want a more structured perspective, I also offer a complimentary mini brand review. This gives you a glimpse of how your practice is perceived both online and offline right now, highlighting strengths and opportunities to improve consistency and impact. It’s a simple way to see what potential clients experience when they first encounter your practice.

If your veterinary practice, or the one you trust with your beloved pets, could use extra support in strengthening its branding and marketing, we’re excited to share an opportunity. Applications are now open for the founding circle of our 12-Month Brand Storyteller Veterinary Success Program.

We’re offering just three exclusive spots at a special reduced rate for early participants who are ready to gain the full value of this comprehensive program while also helping us shape its future.

This programme is ideal for practices who would like to:

• Improve the way they communicate with clients.

• Build confidence and trust through consistent and professional visuals.

• Stand out in their local community in a clear and approachable way.

• Effectively grow and scale their practices without spending hours doing so

• Empower your team through our collaborative style coaching program so they can confidently promote your practice

If you would like to explore whether this programme could help your practice or to book your complimentary brand review, now is the perfect time to get in touch.

JMC (Joanne Moorhouse Creative) is your trusted partner for visual communications, marketing, and photography solutions. We help your practice or business stand out while simplifying your marketing efforts, so you can focus on what you do best. Discover how we can elevate your brand at www.joannemoorhousecreative.com/quick-links

Joanne Moorhouse, Founder of JMC, is an award-winning visual communications specialist with over 15 years of experience in the veterinary and healthcare sectors. With a degree in visual communications and a lifetime of photography expertise, she empowers professionals to elevate their brands through photography, design, strategic coaching, and branding.

When she’s not helping clients shine, Joanne enjoys travelling, listening to 80s music, and supporting animal welfare and mental health charities.

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