Does Your Brand Still Reflect Who You Are?

Joanne Moorhouse

🌟 JMC | Joanne Moorhouse Creative 🌟 Visual Branding for Visionary Professionals Worldwide 🌎Photography | Strategy | Design | Coaching 🩺 Specialising in the veterinary, health & wellness sectors

May 7, 2025

Why it might be time for a refresh, and how to get started without the overwhelm

As a veterinary, health, or wellness professional, your brand is often the first impression people get, even before they step through your doors or book an appointment. But what if that first impression no longer reflects the incredible care and services you provide?

If your branding feels outdated, inconsistent, or simply "not quite you anymore," you're not alone, and you’re not doing anything wrong. In fact, even we at JMC recently went through this!

From Photo Studio to Full-Service Creative Agency: Our Own Brand Refresh

When I first started JMC, it was an on-location mobile photography studio focused on helping professionals stand out with impactful visuals. Over time, though, the needs of my clients evolved, and so did my services. What began as a photography service grew into a full creative agency that now includes:

• Brand and marketing strategy

• Graphic and website design strategy

• Content creation and social media assistance

• Coaching tailored for veterinary and wellness brands (as well as other industries)

• Team Building Experiences, utilising our remote photoshoot platform

• And, of course, professional photography

The shift was natural, but my branding hadn’t caught up. It no longer represented the full scope of what I did or how we helped. Sound familiar?

That’s when I knew it was time to rebrand.

And guess what? If you’ve added new services, refined your ideal client, or simply grown as a business owner, your brand might need an update, too.

Common Signs Your Brand Needs a Refresh

1. Your services have evolved, but your branding hasn’t. Maybe you’ve expanded your offerings, shifted your niche, or grown your team. If your visual identity and messaging haven’t changed alongside that growth, you could be unintentionally sending the wrong message.

2. Your look feels all over the place. Mismatched fonts, outdated logos, inconsistent use of colours or imagery - this is a common issue (especially when you’ve DIY’d or pieced things together over time). It can confuse clients and dilute your professional image.

3. You’re attracting the wrong audience, or none at all. If your brand isn’t speaking directly to the people you want to work with, it might be time to realign.

3 Easy Ways to Start Refreshing Your Brand

The good news is that a full overhaul isn’t always necessary. Sometimes, small but intentional tweaks can have a big impact.

1. Clarify Your Message. Make sure your messaging clearly communicates who you help, what you do, and why it matters. This is often where businesses get stuck. It’s hard to talk about ourselves! At JMC, we help you distil your message so it feels natural and resonates with the right people.

2. Create Consistency Across Platforms. Whether someone finds you on social media, your website, or a flyer at a local event, your branding should look and sound the same. We help our clients build cohesive brand kits so they know exactly what fonts, colours, and tone to use, saving time and removing guesswork.

3. Update Your Visuals. Your brand photos are a powerful tool. Whether it’s a modern headshot or behind-the-scenes clinic shots, updated photography helps your clients get a feel for your personality and professionalism before they even meet you. We still love photos here at JMC - they’re just one part of a bigger visual storytelling strategy now.

You're Not Alone in This

Rebranding can feel overwhelming, especially when you’re busy caring for patients, managing a team, or running the day-to-day. But you don’t have to go it alone.

At JMC, we’re here to guide you through the process. From strategy and visuals to design and messaging, so you can get back to focusing on what you do best: helping others.

Curious what quick wins could elevate your brand right now? JMC is offering a complimentary mini brand audit to show you exactly where to start.

👉 Book your brand audit here.

Let’s make sure your brand reflects the incredible work you do.